Job Description
About Proper
Proper is a private equity–backed, hyper-growth platform transforming how multifamily property management is run. By acquiring and rolling up property management companies, streamlining operations, and driving innovation, we’re building a smarter, more efficient future for the industry. With AI and automation enhancing how we scale, Proper is creating the financial and operational backbone for tomorrow’s property management. Join us and help lead this transformation.
About the Role
We’re looking for a bold and creative Director of Brand Marketing & Communications to define and scale Proper’s brand voice across the industry. This is your chance to own the narrative of a fast-growing, PE-backed platform at the center of real estate, investment, and technology. You’ll set the brand strategy, lead content and thought leadership, and amplify Proper’s presence with sellers, talent, and industry partners.
If you’re ready to step into a high-impact role where your work shapes perception, drives growth, and positions you for senior leadership, this is the opportunity for you.
Key Responsibilities
- Brand Strategy & Voice: Define and evolve Proper’s brand narrative, voice, and identity across all channels.
- Thought Leadership: Lead content development and industry storytelling that positions Proper as a forward-thinking market leader.
- Visibility & PR: Drive earned media, speaking engagements, and award submissions to build market visibility.
- M&A & Growth Enablement: Create sales enablement and marketing campaigns that support acquisitions and investor outreach.
- Culture Marketing: Partner with People & Culture to craft internal communications and elevate employer brand stories.
- Marketing Infrastructure: Build scalable systems (automation, CRM workflows, content ops) to ensure consistent execution.
- Leadership & Collaboration: Manage external vendors and cross-functional initiatives while reporting directly to senior leadership.
What We Offer
- A chance to own and scale the brand of a private equity–backed hyper-growth platform.
- High visibility with sellers, and industry leaders.
- Competitive salary, bonus, and potential equity.
- Health, dental, vision, 401k match, flexible PTO, and learning stipends.
- Team retreats, culture-forward initiatives, and a collaborative, ambitious environment.
Proper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Requirements
Qualifications
- 10–15 years of progressive experience in B2B or professional services marketing (real estate, private equity, or financial services preferred).
- Proven ability to take ownership from strategy through execution.
- Strong expertise in content creation, campaign development, and brand communications.
- Skilled with marketing automation, CRM, CMS, and social publishing tools.
- Highly organized, proactive, and collaborative.
Benefits
Compensation & Benefits
- Base Salary + Bonu s based on experience
- Equity: Possible equity or LTIP based on experience and trajectory
- Other Benefits: Health, dental, vision, flexible PTO, 401k matching, team retreats, learning stipends
Job Tags
Full time, Contract work, Remote work, Flexible hours,