Job Description
Member: Late Night Slice -
A Columbus-founded pizza joint specializing in by-the-slice offerings and an irreverently fun atmosphere that is focused on experience as much as it is on serving excellent pizza. Open lunch, dinner, and late night for dine-in and carryout orders of all sizes. Job Title: Marketing Director
Reports To: CEO
Summary: The Marketing Director will be responsible for developing, implementing, and overseeing marketing initiatives that promote our brand, engage customers, drive sales, and organizational growth.
Essential Duties and Responsibilities: - Strategic Planning: Develop and execute a comprehensive marketing strategy aligned with the company’s business goals, ensuring innovative and effective marketing campaigns.
- New Restaurant Opening: Work with the Operations team to develop new restaurant opening strategies to build brand awareness and drive opening initiatives
- Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
- Market Analysis: Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, using insights to inform marketing strategies.
- Brand Management: Oversee brand positioning and messaging to ensure consistency across all channels and enhance brand equity.
- Digital Marketing: Drive digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing, to expand online presence and engagement.
- Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing efforts.
- Performance Measurement: Establish KPIs and monitor marketing performance, corporate revenue performance, and adjust strategies based on data-driven insights and analysis.
- Collaboration: Work closely with other departments such as sales, product development, and customer service to align marketing efforts with overall business objectives.
- Stakeholder Engagement: Serve as the primary point of contact for marketing communications with stakeholders, partners, and external agencies.
Competencies: - Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Communication: Ability to communicate with customers, employees, management, and vendors. Conveys expectations to and provides concise and timely reporting.
- Time Management : Uses his/her time effectively and efficiently. Values time. Concentrates his/her efforts on the more important priorities.
- Work Quality : Directly responsible for quality control. Consistently achieves desired outcomes with a minimum of avoidable errors and problems.
- Safety : Organizes and trains others in proper safety standards. Ensures practices are followed daily.
- Teamwork : Promotes cooperation and commitment within a team to achieve goals.
- Customer Service : The ability to satisfy the expectations and requirements of customers. Displays courtesy and sensitivity and responds promptly to service requests. Identifies customer needs and explains services clearly. Handles difficult situations.
- Management of Personnel Resources : Motivating, developing, and directing people as they work, identifying the best people for the job.
Experience and Requirements: - Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
- 7+ years of experience in marketing, with a proven track record in a leadership role.
- Strong understanding of various marketing channels, including digital, social media, content, and traditional marketing.
- Exceptional analytical skills and experience in data-driven decision-making.
- Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
- Proficiency in marketing automation tools, CRM software, and analytics platforms.
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